I’m not sure who thought that this was a good idea- or how what we now know as ” hype articles” have become a standard for gaming journalism. Certain gaming websites such as a IGN, Gamespot, and a slew of others write these “hype pieces” in order to get the reader excited for said upcoming title. They usually start in the vein of ” Why you should be excited for” or ” 5 reasons you should be excited or interested in said game. These “hype articles” in my opinion have become an unnecessary nuisance in gaming and in my opinion- need to stop.
Now don’t get me wrong, hype has it’s place to a certain degree. In sports, the mascot is deployed to get fans pumped and ready for the big game. A movie trailer also provides a type of hype to get you excited for the upcoming film. It has it’s place- but I feel that in gaming it goes overboard in trying to get the viewer thrilled about dropping money on an upcoming game. Most “hype articles” are usually focused on an upcoming Triple A game by some big studio that is willing to spend millions on ad campaigns and advertisements. From personal experience I find them misleading. From the advertisement perspective the trailer usually shows very little gameplay- but lots of in game cut scenes leading the audience to believe the that that is how the game is going to look. The trailer or commercial usually ends with what has become an unwanted standard in the gaming business- the pre-order now and get a skin, gun, gun skin, armor pack, etc.
The combination of “hype articles” and advertisements must be working. Even if the game is terrible, the studio has already made off with your money, because you’ve read the hype, watched the commercial, and pre-ordered the game, DLC and all. There is a way to write about an upcoming game, letting the reader know how you feel and what your expectations are of the game. Sadly though when you are writing to the reader saying why you should be interested or hyped about a game, your are telling the reader what they should be excited about instead of letting them form there own opinion. There are better ways to go about this, and I would like to see these “hype articles” change into something more clever. Not just be excited about a game because of big guns, or whatever. Articles about upcoming games used to be well informed and not spoon fed crap to lure you into making a purchase that you will regret later. There are still a lot of good articles that will cover a game well without unnecessary fluff. If this trend does not change, games like The Order: 1866, Watchdogs, and other big titles will continue to be on what is quickly growing to be a long list of hyped products that fail to deliver on what they promised in the first place.